FOR NORDIC WAVE

The Cold Plunge in every HealthPad.

HealthPad builds and licenses wellness vacation rentals to one Standard. Every HealthPad includes one Nordic Wave cold plunge in the recovery space, with Nordic Wave products for guests to experience and purchase. The plunge appears by name in every listing, so guests see it before they book, use it during the stay and can bring Nordic Wave home afterward.

See the Cold Plunge
Steaming wooden soaking tub with a draped towel beside a forest house at dusk.
THE COLD PLUNGE

One plunge. Every property.

At the flagship's pace, each property hosts 500+ guests a year, and every one of them has access to the plunge during their stay. The listing reaches far more: about 5,000 page views a year on Airbnb alone with Nordic Wave in the photos and the description. Twenty properties put Nordic Wave in front of 10,000 wellness travelers in the house and 100,000 more while they're choosing where to stay, and that's only the beginning of setting the wellness standard for vacation rentals.

Rustic log cabin glowing at dusk with string lights, a fire pit, Adirondack chairs, and a barrel sauna in the woods.
Blue Ridge, Georgia

LiveWell Creekside

The first HealthPad and the first Cold Plunge. The concept starts in Blue Ridge, where the HealthPad Standard was built.

Three coral Adirondack chairs sit on a sunny covered balcony overlooking palm trees and coastal-style buildings.
Cape San Blas, Florida

The Salty Mermaid

The same Cold Plunge carries to the Gulf, showing how the Standard travels across different properties and markets.

THE SHAPE OF IT

A plunge standard built to scale.

Nordic Wave goes into the Standard from day one. At five live Cold Plunges, the path to 24-month category exclusivity opens.

  • HealthPad manages the account, orders and installs across the network.
  • Nordic Wave provides commercial pricing, delivery, trained installation, warranty support and a replacement path.
  • Nordic Wave approves the guest-facing language about cold plunge before launch.
  • HealthPad introduces Nordic Wave to every new owner and guest audience.
  • Nordic Wave introduces qualified owners to HealthPad and earns on each one.
20

Target properties in year one.

5

Target live by January 1.

Every property

One Cold Plunge, named across HealthPad, Airbnb, Vrbo and property marketing.

The plunge kit

One Nordic Wave cold plunge in the recovery space, with Nordic Wave products for guests to use during the stay.

Founding partner test

$1,500 per quarter funds the campaign across the two flagships. Nordic Wave supplies two cold plunges at trade. HealthPad funds the metering, content and report.

HOW WE MEASURE

Use. Influence. Conversion.

We measure three things: cold plunge use during the stay, booking response to The Cold Plunge, and attributed purchases after checkout. We connect those signals to occupancy, booked rate, reviews and stay characteristics to understand where The Cold Plunge contributes value. Interim read at 90 days. Full report at 12 months. Findings shared both ways. If Nordic Wave wants more data faster, Nordic Wave can put ad spend behind the test.

Nordic Wave use

Where the plunge provides usable data, sessions, minutes and temperature connect to the stay record, occupancy, booked rate and stay characteristics.

Listing + campaign response

The Cold Plunge becomes a visible amenity across property listings and paid campaigns. We compare Cold Plunge creative with the full HealthPad amenity set and mixed creative to see which messages drive engagement and bookings.

QUARTERLY

The report is the product.

  • check

    Reported by stay and in aggregate. HealthPad shares performance data, not guest identities. Plus a content package from each flagship: the property story, ten photographs and shared usage rights.

Stay

Stays and guests with access. Cold plunge sessions, minutes and temperature where instrumented.

Campaign

Listing response. Campaign engagement. Contacts generated. Offers redeemed. Calls to action engaged.

After checkout

Attributed orders. Continued engagement. New Cold Plunges launched across the network.

FROM STAY TO HOME

Plunge here. Bring it home.

Every guest has access to The Cold Plunge throughout the stay, and the Nordic Wave line is presented beside it so guests discover the range while they are there. A HealthPad QR code, guest offer and checkout path connect that experience to attributed purchases. Pre-arrival and post-stay messages extend the relationship beyond checkout.

THE FIRST 90 DAYS

Start with two. Get to five. Measure it.

01

Yes

Both flagship plunges committed. Plunge standard and kit confirmed with Nordic Wave.

02

November

Both flagship plunges live and instrumented. Measurement starts on day one.

03

Listings

The Cold Plunge photographed and named across HealthPad, Airbnb, Vrbo and property marketing.

04

Campaigns live

Three creative cells go live to the HealthPad audience: Cold Plunge, full amenity set and mixed configuration.

05

January 1

Five Cold Plunges live. Expansion toward 20 properties begins.

06

Day 90

First read to Nordic Wave: cold plunge use, booking response and attributed conversion.

Let's build The Cold Plunge together.

Twenty properties is the proof. The market is the next wave of short-term rentals adding wellness amenities, and Nordic Wave walks in with the data. HealthPad builds the test, the numbers and the distribution for what comes next.

Let's get 20 minutes on a call to discuss.

Sean O'Brien, HealthPad Co-Founder
sean@joinhealthpad.com