FOR VEO HEALTH

The Veo Baseline in every HealthPad.

HealthPad builds and licenses wellness vacation rentals to one Standard. Every HealthPad guest is offered The Veo Baseline: a 15-minute consult before arrival, a guest price on the Discovery membership and, for those who continue, a video review of their results after the stay. The Baseline appears by name in every listing, so guests see it before they book, schedule the consult before arrival and can continue with Veo afterward.

See the Veo Baseline
Six adults sit around a campfire beside a forest lake at dusk.
THE VEO BASELINE

One baseline. Every property.

At the flagship's pace, each property hosts 500+ guests a year, and every one of them is offered the consult before arrival. The listing reaches far more: about 5,000 page views a year on Airbnb alone, with the Baseline in the description. Twenty properties put Veo in front of 10,000 wellness travelers a year, all already choosing to pay for a wellness-focused stay. Every corporate offsite is also introduced to Veo Executive Health, and that's only the beginning of setting the wellness standard for vacation rentals.

Rustic log cabin glowing at dusk with string lights, a fire pit, Adirondack chairs, and a barrel sauna in the woods.
Blue Ridge, Georgia

LiveWell Creekside

The first HealthPad and the first Veo Baseline, ninety minutes from Veo's home market.

Three coral Adirondack chairs sit on a sunny covered balcony overlooking palm trees and coastal-style buildings.
Cape San Blas, Florida

The Salty Mermaid

The same Baseline carries to the Gulf. Veo is virtual in all 50 states, so the Standard travels.

A standard built to scale.

Veo goes into the Standard from day one. At five live properties offering the Baseline, the path to 24-month category exclusivity opens.

  • HealthPad manages the placement, booking path and messages across the network.
  • Veo provides the consult, a guest price on the Discovery membership, scheduling and follow-up.
  • Veo approves the guest-facing language around the Baseline before launch.
  • HealthPad introduces Veo to every new owner, guest and offsite audience.
  • Veo introduces its members and employer clients to HealthPad stays and offsites, and earns on every referred owner who becomes a HealthPad.
20

Target properties in year one.

5

Live properties open the path to exclusivity.

Every property

The Veo Baseline named across HealthPad, Airbnb, Vrbo and property marketing.

The kit

A pre-arrival booking link, room card, guest price and post-stay follow-up.

Founding partner test

$1,500 per quarter funds placement, the campaign and the report across the two flagships.

HOW WE MEASURE

Use. Influence. Conversion.

We measure three things: consults booked and held, booking response to The Veo Baseline, and members who stay on after checkout. We connect those signals to occupancy, booked rate, reviews and stay characteristics to understand where the Baseline contributes value. Interim read at 90 days. Full report at 12 months. Findings shared both ways. If Veo wants more data faster, it can put additional media behind the test.

Consults and members

Consults booked, panels ordered and memberships started, by property code. We connect those to the stay record and stay characteristics.

Listing + campaign response

The Baseline becomes a visible inclusion across property listings and paid campaigns. We compare Baseline creative with the full HealthPad amenity set and mixed creative to see which messages drive engagement and bookings.

QUARTERLY

The report is the product.

  • Reported by stay and in aggregate. HealthPad shares performance data, not guest identities. Plus a content package from each flagship: the property story, ten photographs and shared usage rights.

Stay

Stays and guests offered the Baseline. Consults booked and held.

Campaign

Listing response. Campaign engagement. Contacts generated. Offers redeemed. Calls to action engaged.

After checkout

Members who stay on. Panels ordered. Offsite teams introduced to Executive Health. New properties offering the Baseline.

FROM STAY TO HOME

Start it before the trip. Keep it going at home.

The consult is booked before arrival. If the guest continues, the panel can be drawn near home and the results reviewed by video after the stay. Veo's virtual model lets the relationship continue wherever the guest lives. A HealthPad booking link and guest price let us attribute who starts with Veo and who stays on. Post-stay messages carry the follow-up.

THE FIRST 90 DAYS

Start with two. Get to five. Measure it.

category
01

Yes

Both flagships committed. Consult, guest price and messages confirmed with Veo.

category
02

November

Both flagships live with the Baseline in the pre-arrival message. Measurement starts on day one.

category
03

Listings

The Veo Baseline named across HealthPad, Airbnb, Vrbo and property marketing.

category
04

Campaigns live

Three creative cells go live to the HealthPad audience

category
05

Day 90

First read to Veo: consults booked, booking response and members who stay on.

category
06

Five properties

Five properties live with the Baseline. The exclusivity path opens. Expansion toward 20 properties continues.

Let's build The Veo Baseline together.

Twenty properties is the proof. The market is the next wave of short-term rentals adding wellness services, and Veo walks in with the data and a proven way to reach the guests already choosing wellness stays. HealthPad builds the test, the numbers and the distribution for what comes next.

Let's get 20 minutes on a call to discuss.

Sean O'Brien, HealthPad Co-Founder
sean@joinhealthpad.com